Senior Marketing Automation Specialist

1 week ago


Barcelona, Philippines beBeeMarketing Full time ₱4,500,000 - ₱6,000,000
Job Overview

We are seeking an experienced Marketing Automation Manager to lead our marketing automation efforts.

Key Responsibilities
  • Strategy and Planning: Develop and execute comprehensive marketing automation strategies to drive business growth.
  • Workflow Optimization: Enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs to maximize efficiency.
  • Integration and Data Alignment: Ensure seamless integration between Eloqua and Salesforce for marketing activities.
  • Performance Metrics and Insights: Monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • Collaboration and Communication: Work with cross-functional teams to deliver consistent and impactful communications.
Requirements
  • Education and Experience: Bachelor's degree and 5 years of experience in marketing automation, CRM, or digital marketing.
  • Technical Skills: Hands-on experience with Oracle Eloqua (certification is a plus) and familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Campaign Analysis and KPIs: Knowledge of campaign performance analysis and marketing KPIs.
  • Data-Driven Marketing: Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.


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