Digital Marketing Professional

18 hours ago

Las Piñas, National Capital Region, Philippines beBeeDigital Full time ₱2,500,000 - ₱3,500,000
Marketing Digital and Social Executive

The role involves developing and implementing social media strategies across platforms to drive brand awareness, engagement, and lead generation.

The ideal candidate will have a solid understanding of digital marketing techniques and platforms, including Google Analytics, social media, email marketing, and content marketing. They will also have experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.

Social Media (Organic and Paid)
  • Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand awareness, engagement, and lead generation.
  • Manage and optimise paid social campaigns using Meta Business Manager, focusing on lead generation and maximising ROI.
  • Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
  • Monitor social media trends, competitors, and platform updates to ensure best practices.
  • Track and analyse social media performance metrics to refine content and ad strategies.
HubSpot Management
  • Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
  • Manage and update websites through HubSpot's CMS, ensuring accurate, up-to-date product information and SEO-friendly content.
  • Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
  • Optimise CRM for streamlined data tracking, segmentation, and customer journey mapping.
  • Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
  • Ensure that product pages, landing pages, and other web assets are optimized for user experience, lead generation, and conversions.
  • Build and manage email marketing campaigns, newsletters, and lead nurturing sequences.
  • Analyse HubSpot data for insights on lead quality, customer behaviour, and campaign effectiveness.
Google AdWords (Paid Search)
  • Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
  • Perform keyword research, ad copywriting, and A/B testing to optimise ad performance.
  • Track and analyse AdWords metrics to assess campaign success and identify areas for improvement.
  • Manage budgets, bids, and bid strategies to maximise ROI.
  • Monitor and adjust targeting to align with evolving market trends and user behaviour.
  • Coordinate with SEO team to ensure alignment and prevent keyword cannibalisation across paid and organic search.

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