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Lead Generation Strategist

3 weeks ago

Cebu City, Central Visayas, Philippines LegalMatch Full time

Company Overview

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We're LegalMatch Philippines, a dynamic and innovative legal tech company that's shaping the future of law. Our mission is to provide cutting-edge solutions that empower lawyers, clients, and communities alike.

Job Description

  • We're seeking a seasoned Sr. Retention & Direct Response Manager who will drive online lead generation through traditional and non-traditional marketing channels.
  • You'll be responsible for launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
  • Your tasks include continuously testing new marketing channels, analyzing data to refine strategies, developing and executing growth-focused marketing plans, and optimizing campaign performance using A/B testing, audience targeting, and conversion tracking.
  • Additionally, you'll work cross-functionally to align marketing efforts with business goals and stay ahead of industry trends to identify new opportunities for expansion.

Required Skills and Qualifications

  • You should have proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels.
  • A strong background in performance marketing, data analysis, and campaign testing is essential.
  • You must possess a hands-on, test-and-learn mindset, with the ability to move quickly and adapt to changing circumstances.
  • Excellent communication and leadership skills are also required.