Digital Marketing Team Lead
1 week ago
We're a leading superapp in Southeast Asia, empowering everyone with heart, hunger, honour, and humility. Our mission is to drive growth and enhance brand visibility through creative campaigns and data-driven insights.
The RoleYou will be responsible for designing multi-channel campaigns across traditional and digital media. This includes assisting with creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations. As an individual contributor, you'll report directly to the Head of Marketing for Mobility (GrabFin and Brand).
The key tasks you'll perform include:
- Developing in-app communications and offline activations to engage passengers, ensuring understanding of their needs.
- Revising the website to reflect brand identity, while monitoring competitor activities to improve campaign execution.
- Managing campaign reporting and evaluations, using data analytics to enhance campaign effectiveness and inform future strategies.
- Coordinating with marketing services units (Creatives, PR, Social, and Media) to ensure campaign success.
To succeed in this role, you'll need:
- At least 3 years of experience in a brand or communications role (client-side or as a suit/planner in agencies).
- A strong understanding of customer behavior and market trends.
- Natural collaboration skills: Someone who works well with a wide group of partners and is open to idea experimentation.
- Strong problem-solving skills: A strategic thinker who can navigate complexities and persuade approval to get things moving.
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