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Digital Marketing Lead

2 weeks ago

Manila, National Capital Region, Philippines Whiteplane, Inc. Full time

Job Title: Digital Marketing Lead

We are seeking a talented Digital Marketing Lead to join our team at Whiteplane, Inc. As a Digital Marketing Lead, you will be responsible for developing and implementing digital marketing strategies to drive business growth and enhance brand awareness.

You will oversee digital marketing efforts, including social media, email marketing, and online advertising.

Responsibilities:

  1. Develop and implement comprehensive digital marketing strategies to promote the company's products or services.

  2. Oversee social media and email marketing efforts, creating engaging content and managing campaigns.

  3. Conduct market research and analyze trends to identify opportunities and optimize marketing initiatives.

  4. Collaborate with sales, product development, and other departments to align marketing efforts with business objectives.

  5. Manage relationships with external vendors, agencies, and media partners.

  6. Monitor and evaluate campaign performance using key metrics, adjusting strategies as needed.

  7. Lead and mentor the marketing team, providing guidance and professional development opportunities.

  8. Ensure brand consistency across all marketing materials and communications.

  9. Plan and manage resources to ensure cost-effective strategies.

  10. Perform other ad-hoc marketing tasks as necessary.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • Strong knowledge of digital marketing, branding, and advertising strategies.

  • Experience with marketing analytics, SEO, and social media management.

  • Excellent communication, project management, negotiation, presentation, and leadership skills.

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

  • Proficiency in marketing tools and software, e.g., Google Analytics, CRM, Adobe Creative Suite, etc.