Marketing Operations Specialist

Job Title: Digital Marketing Strategist

The ideal candidate will oversee e-commerce operations and develop comprehensive marketing strategies, focusing on the US market. This role is critical in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement.

This involves managing daily Shopify operations for seamless user experiences, building and optimizing product pages, landing pages, and funnels for mobile responsiveness and conversion.

Additionally, the candidate will ensure consistent brand representation across all website and product pages and enhance website SEO through on-page and off-page optimization techniques.

Key Responsibilities:

• Ecommerce Website Management
  • Manage daily Shopify operations for seamless user experiences.
  • Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
  • Ensure consistent brand representation across all website and product pages.
  • Enhance website SEO through on-page and off-page optimization techniques.
• Marketing Strategy & Execution
  • Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly.
  • Develop and test various offers on META ads (e.g., bundles, price points, and value propositions).
  • Create engaging ad concepts, angles, and copy tailored to target audiences.
  • Monitor ad performance, manage budgets, and optimize based on data-driven insights.
  • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention.
  • Partner with the Social Media Manager to ensure unified messaging across platforms.
  • Coordinate with influencers and the social media team to drive brand awareness and sales.
• Customer Engagement & Growth
  • Develop customer segmentation strategies to personalize marketing efforts.
  • Use customer feedback and analytics to refine website content and ad campaigns.
  • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement.
  • Support the release of new product launches.
  • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers.
• Conversion Rate Optimization (CRO)
  • Continuously analyze customer behavior and identify opportunities to improve website CRO.
  • A/B test landing pages, ads, and product pages to maximize performance.
• Creative and Project Management
  • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team.
  • Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets.
  • Take ownership of execution while collaborating with leadership for direction and feedback.

• Minimum 3+ years of experience in ecommerce operations, ideally in a Shopify environment.
• Deep understanding of the US health and fitness market.
• Proven expertise in META ads management, including creative testing and optimization.
• Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.
• Familiarity with building product pages, landing pages, and marketing funnels.
• Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.
• Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.).
• Experience working with influencers and managing social media campaigns.
• Excellent communication and project management skills.
• Data-driven mindset with strong analytical abilities.