Digital Marketing Lead

1 month ago

Manila, National Capital Region, Philippines Artillery Philippines Full time

About Artillery Philippines

Artillery Philippines is a rapidly growing e-learning platform focused on delivering high-quality education in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and engaging online courses.

We're seeking a results-driven Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and course enrollments for our online learning platform.

About the Role

The successful candidate will be responsible for developing, launching, and managing Facebook and Instagram ad campaigns to generate high-quality leads for our online courses. This role requires a strategic thinker with expertise in Paid Media, specifically Facebook Ads, to ensure alignment with business objectives and deliver against key performance indicators (KPIs).

Main Responsibilities:

  • Campaign Strategy & Execution: Develop, launch, and manage Facebook and Instagram ad campaigns to generate leads for online courses, ensuring alignment with business objectives and delivering against KPIs.
  • Performance Analysis & Optimization: Continuously monitor and optimize campaigns based on performance metrics, including Cost per Lead (CPL), Click-Through Rate (CTR), Return on Ad Spend (ROAS), Conversion Rate (CVR), and Budget Management.
  • Audience Targeting & Segmentation: Implement advanced audience segmentation, including lookalike audiences and retargeting campaigns, to generate qualified leads.
  • Creative Testing & Optimization: Collaborate with the creative team to test ad variations (copy, visuals, and formats) and optimize for best-performing combinations that drive engagement and conversions.
  • Landing Page Optimization: Plan, design, and create landing pages to generate leads.
  • Performance Reporting & KPI Tracking: Generate detailed weekly and monthly reports on campaign performance, highlighting KPI results, insights, and actionable recommendations for improvements.

Nice to Have: Experience with other paid media platforms (YouTube Ads, TikTok Ads) and landing page optimization is a plus. Experience setting up landing pages and optimizing for conversions, experience in market research/customer development/customer interviews, and sincere interest in art/drawing/calligraphy/painting/journaling/fountain pens are also beneficial.

Compensation: P30k - P35k Basic Pay during the 5-month probation period, P40k - P45k Basic Pay after probation + bonus for target hits, Basic Benefits such as SSS, PAG-IBIG, and PhilHealth, Mid-year bonus (depending on business sales performance & mid-year evaluation results) + 13th-month bonus.

About You:

  • Minimum 2 years of hands-on experience managing Facebook Ads campaigns for lead generation, preferably in online education or e-commerce.
  • Proven track record of being able to scale and handle at least P50k/mo worth of ad budget.
  • In-depth knowledge of Marketing Funnels.
  • Enjoys strategy and analyzing numbers.
  • Creative problem solver who can come up with data-driven solutions.
  • Excellent verbal and written communication skills.
  • BASIC COPYWRITING AND GRAPHIC DESIGN SKILLS
  • Excellent at multitasking.

Please note that salary estimates may vary based on individual qualifications and location.

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