Digital Campaigns Strategist

21 hours ago

Calamba, Calabarzon, Philippines beBeeDigital Full time $7,000 - $8,000

Digital Growth Specialist Job Description

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  • The role of the Digital Growth Specialist is a remote position within our Marketing team.
  • With a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimising, and reporting on campaigns.

Responsibilities:

  • Responsible for the ads purchasing of our app through Facebook / Google / Tik Tok and other paid channels.
  • Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc.
  • Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users.
  • Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way.
  • Keep track on latest industry trends, keeping a close eye on competitors.
  • Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
  • Develop and manage a B2B partnership network to drive online growth.
  • Manage Public Relations for our company to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies.
  • Conduct market research to identify current and potential customer needs and trends;
  • Support and collaborate with various teams within the company to plan and execute marketing campaigns;
  • Engage in cross-functional responsibilities and assist the team where needed.

Requirements:

  • In-depth understanding of all aspects of ads content development, testing, and optimization.
  • In-depth understanding of Facebook / Google / Tik Tok / Youtube and other paid ads channels.
  • 2-4 years' experience in a performance marketing role for international platforms such as google, facebook and tik tok.
  • Excellent speaking, writing and people management skills;
  • Ability to work in a rapidly changing business and regulatory environment.
  • A strong network in the South East Asian diaspora community is a plus.

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