Consumer Insights Specialist
1 week ago
The ideal candidate will possess excellent analytical and problem-solving skills, with the ability to interpret complex data sets and communicate findings effectively.
**Responsibilities:**
- Conduct market research to identify trends and provide insights to guide marketing strategies and business decisions.
- Analyze data from various sources, including surveys, focus groups, social media, and industry reports.
- Develop and implement market research strategies to support marketing and business initiatives.
- Collaborate with the marketing team to develop data-driven campaigns and product positioning strategies.
- Monitor and measure the effectiveness of marketing campaigns using KPIs and analytics tools.
- Identify opportunities for business growth and expansion based on market trends and consumer behavior.
- Assist in segmenting target audiences and personalizing marketing messages accordingly.
- Stay updated on the latest marketing research methodologies, industry developments, and emerging market trends.
**Requirements:**
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Proven experience in market research, data analysis, and consumer insights.
- Strong analytical and critical thinking skills with the ability to interpret complex data sets.
- Proficiency in research tools such as Google Analytics, SPSS, Tableau, or similar software.
- Excellent written and verbal communication skills.
- Ability to present research findings in a clear and actionable manner.
- Knowledge of digital marketing trends, SEO, and social media analytics is a plus.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Strong problem-solving skills and the ability to work independently as well as in a team environment.
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