Consumer Insights Specialist

1 week ago


Manila, National Capital Region, Philippines Elev8 Holdings, Inc. Full time
Job Overview

The ideal candidate will possess excellent analytical and problem-solving skills, with the ability to interpret complex data sets and communicate findings effectively.

**Responsibilities:**

  • Conduct market research to identify trends and provide insights to guide marketing strategies and business decisions.
  • Analyze data from various sources, including surveys, focus groups, social media, and industry reports.
  • Develop and implement market research strategies to support marketing and business initiatives.
  • Collaborate with the marketing team to develop data-driven campaigns and product positioning strategies.
  • Monitor and measure the effectiveness of marketing campaigns using KPIs and analytics tools.
  • Identify opportunities for business growth and expansion based on market trends and consumer behavior.
  • Assist in segmenting target audiences and personalizing marketing messages accordingly.
  • Stay updated on the latest marketing research methodologies, industry developments, and emerging market trends.

**Requirements:**

  • Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
  • Proven experience in market research, data analysis, and consumer insights.
  • Strong analytical and critical thinking skills with the ability to interpret complex data sets.
  • Proficiency in research tools such as Google Analytics, SPSS, Tableau, or similar software.
  • Excellent written and verbal communication skills.
  • Ability to present research findings in a clear and actionable manner.
  • Knowledge of digital marketing trends, SEO, and social media analytics is a plus.
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
  • Strong problem-solving skills and the ability to work independently as well as in a team environment.


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