Consumer Insights Manager
7 days ago
- Multinational Company
- Career Growth Opportunity
About Our Client
A global beauty and personal care company offering a wide range of products in categories such as skincare, cosmetics, fragrance, and personal care. Known for its innovative approach to connecting with customers through a network of independent representatives, the company focuses on empowering individuals and providing accessible beauty solutions.
Job Description
The Consumer Insights Manager is responsible for:
- Adopt a holistic, strategic, and customer-focused perspective of the client in the Philippines, integrating insights from the competitive landscape, consumers, Representatives, and the economic environment.
- Collaborate with external consultants on strategic business development research.
- Continuously enhance innovative methods to share this information across the organization in alignment with the business planning process, aiding the creation of activation plans based on these insights.
- Identify local business challenges and adjust project goals for global initiatives in the Philippines, considering these factors.
- Optimize the IMI learning plan for marketing and provide comprehensive support to the company's planning processes. Additionally, serve as the in-country coordinator for relevant global projects, ensuring that the results are translated into specific strategic actions in the Philippines, including integration with complex Analytics projects.
- Assist the Marketing team with relevant and actionable category analysis and offer research support to other departments in the Philippines, enabling them to take insight-driven actions.
- Share relevant research with the APAC markets, offering actionable insights and recommendations.
- Regularly assess and challenge the current research methods within the department to ensure their relevance, accuracy, and efficiency, making improvements as needed.
- Ensure this process is aligned with key marketing functions and complies with global research protocols.
The Successful Applicant
The Consumer Insights Manager has:
- 5+ years of experience in strategic marketing, business development, or consumer insights, ideally within the beauty, FMCG, or consumer goods industry.
- Proven track record in managing market research projects and translating insights into actionable strategies.
- Hands-on experience working with cross-functional teams, including marketing, sales, and analytics.
- Strong analytical and strategic thinking skills, with the ability to assess market trends, competitive landscapes, and customer behavior.
- Expertise in market research methodologies and tools, including qualitative and quantitative research, and the ability to assess the effectiveness of research practices.
- Excellent communication skills, both written and verbal, with the ability to present findings and recommendations clearly to senior leadership and other stakeholders.
- Knowledge of the local market (in this case, Manila, Philippines) and regional dynamics in the APAC region.
What's on Offer
Career growth opportunity
Hybrid work-set-up
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