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Consumer Insights Manager

2 weeks ago

Manila, National Capital Region, Philippines Elev8 Holdings, Inc. Full time
Job Summary: Consumer Insights Manager

We are seeking a highly skilled and experienced Consumer Insights Manager to join our team. In this role, you will be responsible for developing and implementing market research strategies to support marketing and business initiatives.

Key Responsibilities:

  • Developing and implementing market research strategies to support marketing and business initiatives.
  • Conducting qualitative and quantitative market research to analyze industry trends, customer preferences, and competitive landscapes.
  • Gathering and interpreting data from various sources, including surveys, focus groups, social media, and industry reports.
  • Creating detailed reports and presentations to communicate research findings and actionable insights to stakeholders.
  • Collaborating with the marketing team to develop data-driven campaigns and product positioning strategies.
  • Monitoring and measuring the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
  • Proven experience in market research, data analysis, and consumer insights.
  • Strong analytical and critical thinking skills with the ability to interpret complex data sets.