Digital Marketing Lead

1 week ago


Mandaluyong City, National Capital Region, Philippines Ecoshift Corporation Full time

Key Responsibilities:

  • Strategic Planning: Develop and implement marketing strategies to achieve business goals and improve brand recognition.
  • Campaign Management: Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
  • Team Leadership: Supervise and mentor the marketing team, providing guidance on project management, performance, and professional development.
  • Market Research: Conduct market research to identify trends, consumer preferences, and competitive landscape, and adjust marketing strategies accordingly.
  • Content Creation: Lead the development of engaging content for marketing materials, including websites, social media, blogs, and advertisements.
  • Budget Management: Assist in the preparation and management of marketing resources, ensuring efficient use of assets.
  • Analytics and Reporting: Track and analyze the performance of marketing campaigns, using data to measure success and make improvements.
  • Collaboration: Work closely with sales, product, and creative teams to ensure marketing strategies support overall business objectives.
  • Brand Management: Ensure brand consistency across all marketing channels and materials.
  • Event Coordination: Plan and execute marketing events, trade shows, and promotions as needed.

Qualifications:

  • Bachelor's degree: In Marketing, Business, or a related field.
  • Experience: 5+ years of experience in marketing, with at least 2 years in a Managerial role.
  • Skills:
    • Strong knowledge of digital marketing strategies and tools.
    • Excellent communication and leadership skills.
    • Ability to analyze data and apply insights to improve marketing efforts.
    • Creative thinking with a focus on innovation and problem-solving.
  • Preferred Qualifications:
    • Experience in managing marketing resources.
    • Experience in brand activation.

Work Environment:

Office-based with occasional travel for events or client meetings.



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