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Digital Marketing Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Evident Integrated Marketing & PR Full time

The role of a Digital Marketing Strategist at Evident Integrated Marketing & PR is to enable smarter, data-driven decisions that shape effective client strategies and drive enterprise goals.

In this position, you will leverage digital marketing expertise to inform strategy and actionable insights. You will utilize social listening and news monitoring platforms to gather and analyze trends.

Key responsibilities include developing and managing ad strategies across major platforms (Meta, LinkedIn, TikTok, etc.), producing data-driven insights and recommendations that support strategic business decisions.

You will lead the preparation of analytics reports for internal and external audiences, ensuring accuracy, clarity, and professionalism.

  • Campaign Reporting:

Generate clear, coherent data reports with actionable insights, free of typographical and data errors. Establish performance monitoring processes, producing monthly performance reports with optimization recommendations.

  • Digital Advertising Management:

Design, execute, and optimize ad strategies across social media platforms. Implement or creatively troubleshoot optimizations as needed for maximum campaign efficacy. Formulate and execute digital marketing strategies with robust data collection and measurement frameworks as part of a client pitch or an ongoing contract.

  • Insights Generation for Strategy Development:

Analyze datasets across e-commerce, digital marketing, and/or computing to generate actionable insights and provide data-driven recommendations that directly influence strategic direction and client outcomes. Set up and maintain industry and client-specific monitoring dashboards to facilitate ongoing trendspotting and competitive analysis.

Stay updated on the latest developments in marketing technology, digital tools, social media platforms, and analytics platforms. Regularly assess and adopt relevant technology updates that could enhance Evident's marketing and data capabilities. Conduct internal training sessions and share insights with team members to ensure the organization is informed and equipped to leverage new tools and strategies effectively.