Customer Relationship Strategist

5 days ago

Angeles City, Central Luzon, Philippines beBeeRetention Full time ₱1,800,000 - ₱2,500,000
Customer Engagement Manager

About Us

Our organization empowers everyday women and inspires self-confidence across Southeast Asia and international markets.

The Role

We seek a strategic customer engagement manager to lead our customer relationship strategy. Reporting to the director of marketing, you will drive customer retention and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

You will bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks, irresistible rewards, and memorable experiences that keep our community coming back for more.

  • Customer-obsessed with a passion for creating impactful, brand-building experiences
  • Experience managing a loyalty or membership programme in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation programs
  • Analytical skills to interpret data, generate insights, and optimize performance
  • Experience managing vendors and evaluating marketing tech tools
  • A strong collaborator and effective communicator
  • Past experience in managing a team
Main Responsibilities

C RM Strategy

  • Develop the strategy and lead execution of the CRM strategy across channels (e.g., lifecycle email, WhatsApp)
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
  • Analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications.
  • Manage CRM vendor partnerships and lead platform evaluations (e.g., CDP and CEP) that powers advanced segmentation & automation.

Customer Insights

  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.

Team Leadership

  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
  • Lead and coach the CRM team, managing performance, goal setting, and capability development.
  • Ensure resource allocation aligns with strategic priorities.

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