Product Marketing Manager, Growth Initiatives

3 days ago

Manila, National Capital Region, Philippines beBeeProductMarketingManager Full time $90,000 - $120,000

We are seeking a highly skilled Product Marketing Manager to join our dynamic team. This critical role involves developing and executing go-to-market strategies, creating compelling product positioning and messaging, and managing activities to drive product adoption and revenue growth.

This position requires strategic thinking, an understanding of market trends, customer needs, and competitive landscapes. The ideal candidate will have a passion for driving business success through effective marketing strategies.

Key responsibilities include:

  • Developing comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Segment, and other go-to-market enablement functions.
  • Creating product positioning and messaging that differentiates products in the market and developing sales enablement materials, including product collateral, presentations, and competitive analysis.
  • Conducting market research to understand customer needs, market trends, and competitive landscape.
  • Using insights to inform product development, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.

The successful candidate will possess:

  • A minimum of 8 years of experience in product marketing, marketing, or sales, preferably in the technology or information industry.
  • Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector is preferred.
  • Strong understanding of executing and managing customer and market research, and competitive analysis processes.
  • Proven experience in developing and executing go-to-market strategies targeting multinational corporations.
  • Excellent written and verbal communication skills with demonstrated application across strategy, positioning, and messaging, and channel enablement.
  • Strong project and matrix management capabilities.
  • Bachelor's degree in marketing, business, or a field related to the target market.
About Us

We are a leading provider of trusted content and technology that empowers professionals to make informed decisions. Our products combine specialized software and insights to help institutions pursue justice, truth, and transparency.

We value diversity and inclusion, and we are committed to providing a work environment where everyone has the opportunity to contribute and grow professionally. If you are passionate about driving business success through effective marketing strategies, we encourage you to apply.

We offer a range of benefits, including a hybrid work model, flexibility and work-life balance, career development and growth opportunities, and a comprehensive benefit plan. We also prioritize social impact and provide employees with opportunities to make a difference in their communities.

We are an equal employment opportunity employer and welcome applications from diverse candidates. Please submit your application, including your resume and a cover letter, to us.

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