Email Marketing Professional

1 day ago

Lipa City, Calabarzon, Philippines beBeeEmail Full time $70,000 - $90,000
Email Marketing Specialist

We are seeking a talented Email Marketing Specialist to help us enhance our customer engagement and retention strategies. This is a full-time remote role.

About the Role

Your goal is to develop and execute data-driven, on-brand messaging campaigns to drive revenue and improve customer experience.

Responsibilities:
  • Take ownership of Miss Amara's email marketing channels, focusing on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  • Design and optimize advanced automation flows and customer segmentation strategies.
  • Lead the planning, creation, and scheduling of all marketing campaigns.
  • Collaborate with the CX team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
  • Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.

The Successful Candidate

To succeed in this role, you will have:
  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, thriving in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.

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