Chief Product Development Officer

2 days ago

Mandaue City, Central Visayas, Philippines beBeeMarketing Full time ₱800,000 - ₱1,000,000
Job Title:

Senior Marketing Strategist for IT Solutions


Job Description:

We are seeking a Senior Marketing Strategist to drive the development and execution of our GTM strategy, market research, customer segmentation, and sales enablement initiatives for our IT solutions.


Required Skills and Qualifications:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.

Benefits:

This is a full-time remote position that offers the opportunity to work with a dynamic team and contribute to the growth and success of our company.


Responsibilities:
  1. Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  5. Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  6. Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.

Qualifications:
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

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