Product Strategist

5 days ago


Mandaluyong City, National Capital Region, Philippines Unilab, Inc. Full time

At Unilab, Inc., we are driven by the spirit of Bayanihan to deliver excellence and commitment to care.

We achieve our successes through good work ethic, honesty, and perseverance. Our company was built on these values, and it is in this way that we progressed as the country's leading Pharmaceutical company.

The Product Officer plays a crucial role in developing brand plans by extracting and analyzing market data trends. This includes formulating brand strategies, setting targets, and developing the brand message, promotion plan, program, and calendar.

This position also supports crafting the Brand DNA or positioning by looking into the needs of the target market, evaluating product benefits, and conducting competitive reviews.

The Product Officer assists in the development of new products by aligning with internal enablers from sourcing to actual product launch.

This role executes programs identified in the marketing plan by conceptualizing the program mechanics, identifying the program targets and deliverables, formulating contingency plans based on risk assessment, aligning with key stakeholders, tracking progress of the program, and providing post-program reports.

Presents program to Field Operations and enablers.

Maintains engagement with MDs for brand awareness and retention.

Gathers insights from Key Opinion Leaders (KOLs) on brand, customer needs, market, future programs or products.

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we support your development and create the most fitting career path for you.

As DESIGNERS AND DRIVERS OF INNOVATION, we provide opportunities to positively transform processes that will intensify business growth.



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