Growth Marketing Strategist

7 hours ago

Caloocan City, National Capital Region, Philippines beBeeGrowth Full time $120,000 - $150,000

Job Title: Growth Marketing Strategist

Description:

  • We are seeking a seasoned Growth Marketing Specialist to join our team and drive user acquisition, engagement, and revenue growth through multi-channel marketing campaigns.

About the Role:

Digital Advertising Campaigns:
  • Create and manage paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok Ads, and YouTube Ads.
  • Develop audience segmentation strategies, creative testing, and conversion optimization techniques.
Affiliate & Influencer Marketing:
  • Build and manage an affiliate marketing program, identifying and recruiting influencers to increase brand awareness and drive conversions.
Lead Generation & Funnel Optimization:
  • Plan and execute B2B/B2C lead generation campaigns using inbound and outbound strategies, collaborating with sales and product teams to refine lead scoring and nurturing processes.
Community Management:
  • Cultivate and engage brand communities across social platforms, fostering authentic relationships and conversations that support brand loyalty and advocacy.
Programmatic Advertising:
  • Manage programmatic display, video, and native ad campaigns, monitoring performance and optimizing for ROI through DSP platforms.
Analytics & Reporting:
  • Track, measure, and report on campaign performance and ROI, using data to inform testing strategies and uncover growth opportunities.

Requirements:

  • 3+ years of experience in growth or performance marketing roles.
  • Proven expertise in managing campaigns on multiple platforms, including Google Ads, Meta Ads, and LinkedIn.
  • Familiarity with affiliate marketing platforms and influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics and ad dashboards.
  • Excellent communication and project management skills.
  • A self-starter mindset with the ability to work in fast-paced, cross-functional teams.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads or similar is a plus.

Benefits:

  • This role offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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