Senior Product Launch Specialist
1 day ago
Job Opportunity:
We are seeking an experienced Senior Product Marketing Manager to drive our IT product launches, market expansions, and feature rollouts. As a key member of our cross-functional team, you will develop and execute go-to-market strategies, conduct market research, build customer segmentation models, and create sales enablement materials.
Key Responsibilities:- GTM Strategies:
- Develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts.
- Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
- Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
- Experience:
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Strong storytelling, messaging, and strategic thinking skills.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
No budget details provided.
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