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We're seeking a talented Marketing Officer to play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and help us connect with our customers in meaningful ways.
Your expertise will help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate the Gingersnaps experience across all platforms.
This is an exciting opportunity for a dynamic marketing professional who thrives in a collaborative environment and has a passion for creative, child-focused marketing.
Key Responsibilities:- Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement.
- Conduct market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
- Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media.
- Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising.
- Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.