Digital Marketing Strategist

2 days ago

Cebu City, Central Visayas, Philippines beBeeSpecialist Full time ₱800,000 - ₱1,200,000
Pay Per Click Specialist

The Pay Per Click Specialist plays a critical role in driving traffic and conversions for the company through effective management of pay-per-click (PPC) advertising campaigns across various platforms.

Key Responsibilities:
  1. Develop and execute PPC strategies that align with the company's goals and objectives, working closely with the marketing team to ensure seamless execution.
  2. Conduct thorough keyword research to identify high-traffic, low-competition keywords for PPC campaigns, utilizing data analysis skills to inform decision-making.
  3. Craft compelling and effective ad copy that resonates with target audiences, adhering to brand tone and style guidelines.
  4. Establish and manage tracking and analytics systems to measure the effectiveness of PPC campaigns, providing actionable insights to improve performance.
  5. Continuously monitor and optimize campaigns to achieve target metrics, staying up-to-date with industry trends and platform updates.
  6. Collaborate with the marketing team to ensure PPC campaigns align with overall marketing strategies, fostering a culture of teamwork and open communication.
Qualifications:
  1. Bachelor's Degree in Business Administration, Computer Science, or related field, with a strong foundation in analytical and data analysis skills.
  2. Paid Search Advertising: Proficiency in creating and managing PPC campaigns, setting up ad groups, selecting keywords, and optimizing ad copy.
  3. Analytics: Ability to track and analyze PPC campaign performance data, identify trends, and provide actionable insights to improve campaign performance.
  4. Communication: Excellent communication skills, with the ability to communicate technical concepts to non-technical stakeholders.
  5. Project Management: Ability to manage multiple PPC campaigns simultaneously, prioritize tasks, manage deadlines, and work effectively under pressure.
Benefits:

Licera Group offers a supportive work environment, opportunities for growth and development, and a chance to be part of a dynamic and innovative team.

As a Pay Per Click Specialist, you will have the opportunity to develop your skills, expand your knowledge, and contribute to the success of our organization.

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