
Senior Marketing Specialist
7 days ago
This role involves assessing and improving current and prospective clients' marketing strategies, with a focus on social media and digital advertising.
About the PositionThe Marketing Analyst will collaborate with specialists to develop and apply impactful marketing solutions. They will determine resource allocations by channel, medium, objective, and stage of the sales funnel.
Key Responsibilities- Assess current and prospective clients' marketing programs and create integrated marketing plans.
- Collaborate with specialists to develop and apply marketing strategies.
- Determine resource allocations by channel, medium, objective, and stage of the sales funnel.
- Analyze prospective clients, industries, competitors, ideal customer profiles, and market sentiment.
- Forecast and test projections to align with business objectives.
- 5+ years of experience in cross-channel marketing program management.
- Understanding of marketing funnels and customer journeys.
- Experience with large sets of campaigns and/or clients.
- Proficiency in Google Ads, Facebook, and/or similar self-serve platforms.
- Familiarity with earned media channels.
- Familiarity with audience insight tools.
- Familiarity with project management tools such as Asana and Slack.
- Appraisal Production (10+/mo)
- Win Rate (50%+)
- Percent of Appraised GP to Won GP (70%+)
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