Senior Facebook Campaign Strategist
23 hours ago
We are a pioneering high-tech company, seeking an accomplished Senior Facebook Campaign Strategist to collaborate with our international marketing team.
Key Responsibilities:
- Develop and execute comprehensive Facebook Ads strategies to drive lead generation and sales.
- Contribute to the marketing department by creating effective campaigns that meet objectives.
- Design landing pages and lead forms to ensure a well-structured funnel aligned with ad creatives and target audiences.
- Analyze variations of ads, audiences, and campaign types to identify top-performing options.
- Continuously monitor campaign results and optimize for improved performance.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all marketing channels.
- Utilize dashboards, Google Analytics, and marketing analytics reports to measure and optimize advertising results.
- Ensure campaigns meet key performance indicators (KPIs) and company standards.
Requirements:
- Minimum 3 years of experience in managing Facebook ad campaigns, preferably in an agency setting.
- Proven track record of managing budgets over $100,000.
- Able to manage multiple ad accounts simultaneously.
- Responsible for Facebook campaigns from research and planning to execution, reporting, and optimization.
- Excellent written communication skills.
- Proficiency in graphic design using Canva.
- Detailed-oriented and organized individual.
- Keen interest in staying updated on current trends and developments in PPC/Social Media fields.
- Strong analytical skills and experience working with data to optimize ad performance.
- Knowledge of Google Analytics is highly desirable.
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