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Product Marketing Manager

2 weeks ago

Taguig, National Capital Region, Philippines Puratos Full time

At Puratos, we are committed to creating innovative food solutions for the well-being of people everywhere. As the global leader in bakery, patisserie, and chocolate ingredients, we help our customers succeed by turning technologies and experiences from food cultures around the world into new opportunities.

About the Role

We are seeking a Product Marketing Executive to accelerate the growth of our Business Unit. Reporting directly to the Marketing Director, this key function will be responsible for establishing and executing a marketing strategy that contributes to sales, brand recognition, and great customer experiences.

Key Responsibilities
  1. Strategic Planning
  • Understand and recommend how to manage the product range and marketing activities for SBU Bakery.
  • Analyze internal and external data to develop SBU Bakery's short-term strategy and positioning in line with headquarters' strategy and local market opportunities.
  • Manage the marketing mix of the SBU and build short-term product strategies analyzing consumers' and customers' needs, ensuring profitability of the product range.
  • Contribute to creating an annual marketing plan focusing on the group strategic pillars.
  • Support Customer Marketing of each channel to define the strategy for each channel (industry, foodservice, retail, artisans & distributors).
Market Analysis
  • Review market research and available databases to build consumer understanding of the categories.
  • Pose and lead local data gathering through market research or similar.
  • Gather competitors' information on products, pricing, etc.
Product Management
  • Manage the portfolio including continuous range optimization and SKU management.
  • Manage the key actions and relationship between the country and the SBU team at headquarters.
  • Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
  • Develop packaging for SKU produced locally.
  • Collaborate with the customer marketing team and sales team to build relations with customers.
  • Support our business development teams to promote solutions in a comprehensive way, relevant to each individual customer need.
  • In collaboration with the customer marketing team, develop promotional strategies for different channels and customers.
Communication
  • Develop efficient communication tools to help position Puratos as per company strategy across all channels (Retail, industry, artisan).