Marketing Manager

3 days ago

Taguig, National Capital Region, Philippines Pilmico Foods Corporation Full time

Pilmico Foods Corporation & Gold Coin Management Holdings are the integrated agribusiness and food companies of Aboitiz Equity Ventures, Inc. (AEV). Gold Coin is now fully-managed and owned by Pilmico International and to date, it is the largest investment in the Asia-Pacific region in their shared history.

Pilmico comprises four divisions: Flour, Feeds, Farms, and Trading; enabling growth to its partners through its consistent quality products and unparalleled supporting services. Meanwhile, Gold Coin is a pioneer in animal nutrition and the manufacturing of scientifically-balanced animal feed in Asia.

With their combined strengths, Pilmico & Gold Coin represent one of the largest privately-owned agribusinesses in the region, with over 2,900 partners throughout the multitude of production facilities across 11 countries in Asia.

In its journey moving forward, the Aboitiz Group will drive change for a better world by advancing business and communities. Armed with Pilmico and Gold Coin's mission of feeding humanity, they aim to take a leadership position in innovating the food value chain in the Asia Pacific.

Job Description
  • The Product Marketing Manager - Poultry will be under the supervision of the Vice President - Marketing, Agribusiness COE.
  • This position will be responsible to support the food group and country operations with their Agribusiness development of the assigned product or category - Poultry.
  • He/She will be responsible with regards to product innovation and create or manage new ranges utilizing market studies to validate concepts and ideas.
  • This position will work closely with the Research & Technology Development team bridging them with the local Sales Team. Coordinate with Brand and Reputation, Market Research, local Marketing representatives and /or teams to help develop product brands and support the activation of these brands in the market. He/She will also partner with the Sales Managers / Teams and ensure relevance of launches / products in the identified sales channels - both offline and online.
  • As the Product / Category leader for Poultry - the Product Marketing Manager will be in charge of product marketing and will interface with key stakeholders to ensure success in the market.
  • The incumbent is expected to share his/her Agribusiness/Feeds expertise, enabling the food group meet its mission of feeding humanity.

Key Tasks

  • Lead / Facilitate Assigned Product/Category - Lead and facilitate key stakeholders in managing the assigned segment across the food group.
  • Market Research - Work with the Market Research Manager in gathering market data and competitive intelligence for assigned segments; translate these into relevant insights to serve as the foundation for new concepts and innovation
  • Category Development - Have a clear understanding of the products, markets & consumers to enable him/her to grow the category for the food group by identifying opportunities and appropriate products and innovation for the market
  • Product Management - Work with the Research & Technical Development team with regards to technical product development. Be able to take care of product information ensuring adherence to set regulations; he/she will identify the key product features, benefits and reasons to believe from a technical product point of view; these can be then translated into relevant story telling ℅ the Brand Team
  • Packaging Development - Lead the packaging aspects taking into account local market needs / costs / social requirements
  • Pricing / P&L / Budget Management - Will co-own the P&L of assigned products and categories. He/she will be responsible for total category budget management and will be in close partnership with the Research & Technical Development team, Brand, Marketing and Sales teams to help drive and support brand activation in identified key channels
  • Help Manage and maximize opportunities in the identified sales channels - offline and online. Will work closely with the Sales, Trade Marketing, E-commerce and Brand teams.
Qualifications

Education:

  • Must possess at least a Bachelor's/College Degree in Business Management/Administration; Marketing; Engineering; Veterinary Medicine or Animal Nutrition

Experience:

  • At least 8 years work experience in agribusiness / feeds category - Poultry with a good balance between product knowledge and marketing activation
  • Regional (Asia) experience is desirable

Other Requirements:

  • Agribusiness / Feeds products management from a reputable company with a proven track record
  • Ability to manage budgets and is results driven
  • Strong command of the English language, both written and oral (including scientific and technical)
  • Good communication and organizational skills
  • Must be a proactive worker who can work with minimum to no supervision
  • Able to handle pressure and deliver on deadlines
  • Adaptable in a constantly changing work environment
  • Excellent people skills and enjoys working as part of a team, able to work at all levels of the business
  • Experience in agribusiness industry is preferred
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