Product and Marketing Manager

1 week ago


Taguig, National Capital Region, Philippines DITO Telecommunity Corporation Full time

Direct message the job poster from DITO Telecommunity Corporation

Overview:

The Product and Marketing Manager will be responsible for developing and implementing marketing programs to achieve subscriber acquisition and revenue targets.

Functions:

  • Lead in the development, implementation and monitoring of acquisition and switching programs to ensure achievement of subscriber acquisition and revenue targets.
  • Obtain vital consumer insights and competitive information that will help in the development of programs through research, immersion with sales teams, fieldwork, and regular consumer interactions.
  • Develop compelling product offers to entice new customers.
  • Establish relationship and support sales channels to help achieve acquisition and revenue targets.
  • Champion cross selling of broadband to existing mobile subscribers to help increase subscriber base.
  • Monitor and analyze local and international competitive environment to ensure that products and services are at par with the latest industry standards and trends.
  • Collaborate with key stakeholders in Brand Marketing, Sales, Customer Experience, Finance, IT, and other cross-functional teams from product ideation to execution of go-to-market plans and initiatives.
  • Ensure management and proper allocation of A&P budget.
  • Handle other special projects that may be assigned.

Key Performance Indicators:

  • Acquisition Targets (ADA, EOP Sub Base)
  • Brand Health – Awareness, Consideration
  • ARPU
  • Net Revenues

Employment Standards:

  • Great communication (written and verbal) skills
  • Team player
  • Strategic but also action-oriented
  • Critical & independent thinker
  • Solutions-oriented
  • Empowered
  • Can think of outside the box
  • Fast learner
  • Analytical
  • Able to work under pressure
  • Organized
  • Has the ability to handle multiple projects at the same time

Job Skills & Qualifications:

Required:

  • Bachelor's degree holder. Plus if the Major is in Marketing, Business, Management or Data Science.
  • Previous experience that provides the knowledge, skills, and abilities to perform the job, comparable to 5-8 years in telco or FMCG industries.
  • Preferably from the following industries: credit card acquisition marketing, consumer insurance acquisition marketing.
  • Proficient with Microsoft Office, including Microsoft Word, Excel, and PowerPoint.
  • Working knowledge of Product P&L, Analytics, and Social Media.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Research, and Product Management

Industries

Market Research and Marketing Services

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