Product and Marketing Manager
1 week ago
Direct message the job poster from DITO Telecommunity Corporation
Overview:
The Product and Marketing Manager will be responsible for developing and implementing marketing programs to achieve subscriber acquisition and revenue targets.
Functions:
- Lead in the development, implementation and monitoring of acquisition and switching programs to ensure achievement of subscriber acquisition and revenue targets.
- Obtain vital consumer insights and competitive information that will help in the development of programs through research, immersion with sales teams, fieldwork, and regular consumer interactions.
- Develop compelling product offers to entice new customers.
- Establish relationship and support sales channels to help achieve acquisition and revenue targets.
- Champion cross selling of broadband to existing mobile subscribers to help increase subscriber base.
- Monitor and analyze local and international competitive environment to ensure that products and services are at par with the latest industry standards and trends.
- Collaborate with key stakeholders in Brand Marketing, Sales, Customer Experience, Finance, IT, and other cross-functional teams from product ideation to execution of go-to-market plans and initiatives.
- Ensure management and proper allocation of A&P budget.
- Handle other special projects that may be assigned.
Key Performance Indicators:
- Acquisition Targets (ADA, EOP Sub Base)
- Brand Health – Awareness, Consideration
- ARPU
- Net Revenues
Employment Standards:
- Great communication (written and verbal) skills
- Team player
- Strategic but also action-oriented
- Critical & independent thinker
- Solutions-oriented
- Empowered
- Can think of outside the box
- Fast learner
- Analytical
- Able to work under pressure
- Organized
- Has the ability to handle multiple projects at the same time
Job Skills & Qualifications:
Required:
- Bachelor's degree holder. Plus if the Major is in Marketing, Business, Management or Data Science.
- Previous experience that provides the knowledge, skills, and abilities to perform the job, comparable to 5-8 years in telco or FMCG industries.
- Preferably from the following industries: credit card acquisition marketing, consumer insurance acquisition marketing.
- Proficient with Microsoft Office, including Microsoft Word, Excel, and PowerPoint.
- Working knowledge of Product P&L, Analytics, and Social Media.
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Research, and Product Management
IndustriesMarket Research and Marketing Services
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