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16 hours ago
The role of an SEO & Digital Marketing Specialist is pivotal in driving organic traffic, Google Maps visibility, and inbound leads across all service areas. As a specialist in this field, you will be responsible for optimizing and managing multiple Google Business Profiles across various markets.
- Key Responsibilities:
- Optimize and manage Google Business Profiles to ensure accuracy and keyword relevance
- Generate weekly updates/offers on GBP to drive engagement
- Respond to reviews consistently, focusing on volume and keyword relevance
- Monitor GBP Insights to track visibility, calls, and directions
- Conduct keyword research specific to each service and location
- Create and optimize service pages and location pages
- Apply on-page best practices: title tags, headers, meta descriptions, alt text, schema
- Ensure internal linking structure supports local SEO and crawlability
- Regularly update content to maintain rankings
- Build a blog/content calendar with FAQ-based articles and seasonal content
- Write and publish customer-focused guides to capture organic traffic and educate homeowners
- Repurpose content for use in Google Posts and social platforms
- Monitor and improve site speed, Core Web Vitals, and mobile responsiveness
- Ensure clean site structure, indexability, and fix crawl errors via Google Search Console
- Manage sitemaps, robots.txt, redirects, and broken links
- Build and maintain consistent NAP citations across major directories
- Acquire local backlinks through sponsorships, partnerships, press, and guest posts
- Monitor online mentions and reputation management
As an ideal candidate, you will possess excellent English communication skills, ability to work independently and collaboratively, great logical and verbal reasoning skills, exceptional problem-solving abilities, and a great work ethic.
Benefits:
- A total of five paid vacation days per year
- A 5% raise per year guaranteed
- A paid 15-minute break for every 4 hours of work
- Healthcare benefits after 2 months of full-time work
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