Digital Transformation Lead

12 hours ago

San Fernando, Central Luzon, Philippines beBeeMarketing Full time $8,400 - $10,200
Job Title: Digital Marketing Specialist

Overview:

The primary objective of this role is to develop and execute a comprehensive digital marketing strategy that drives growth, enhances brand recognition, and engages users.

Key Responsibilities:

  1. Create and implement paid and organic marketing campaigns across various online channels to maximize brand visibility and customer engagement.
  2. Maintain the company's digital presence through strategic content creation, social media management, and customer relationship enhancement.
  3. Design and implement data-driven digital marketing strategies aligned with business objectives.
  4. Enhance online user experience through creative content, consistent branding, and targeted marketing initiatives.
  5. Analyze campaign performance using analytics tools to optimize ROI and improve future marketing efforts.
  6. Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge.
  7. Develop compelling copy for campaigns, ensuring alignment with the brand's voice and messaging.

Required Skills and Qualifications:

  1. A minimum of 2 years of experience in marketing, online advertising, content creation, and branding.
  2. Familiarity with major digital platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
  3. Proficiency in digital analytics tools to track performance metrics and improve marketing strategies.
  4. Excellent verbal and written English communication skills.
  5. Strong copywriting skills, with experience creating content for various digital marketing materials.
  6. A keen attention to detail and the ability to manage multiple campaigns simultaneously.
  7. Highly organized and proactive, with a passion for driving brand growth and engagement.

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