Strategic Media Buyer

2 days ago

Makati City, National Capital Region, Philippines beBeePerformance Full time $18,000 - $30,000
Job Overview

We are seeking a seasoned professional to drive customer acquisition through strategic media buying and funnel optimization.

This role combines key skills in conversion rate optimization, strategy, and performance marketing to deliver high-converting copy, build optimized funnels, and scale paid traffic profitably.

Key Responsibilities
  • Media Buying: Develop and execute campaigns on Facebook/Instagram, Google, and TikTok Shop platforms.
  • Campaign Analysis: Analyze daily campaign performance to optimize creative assets, target audiences, bidding strategies, and spend allocation.
  • Conversion Rate Optimization: Focus on return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).
  • Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells.
  • Copywriting: Create or guide compelling ads, headlines, lead-ins, advertorials, and video sales letter scripts that drive conversions.
  • Funnel Creation: Build new funnels from scratch for new products or verticals, coordinate landing page design and content, and leverage proven direct response frameworks for testing new offers.

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