Strategic Player Retention Specialist

2 days ago

Mabalacat, Central Luzon, Philippines beBeeCRM Full time $21,600 - $27,800
Job Opportunity

We are seeking a seasoned professional to lead our customer relationship management efforts. As a CRM Manager, you will play a pivotal role in developing and executing retention strategies that drive player engagement.

This is an exciting opportunity for a motivated and data-driven individual to join our team and contribute to shaping the future of our Social Casino platform.

Responsibilities
  • Develop and execute comprehensive CRM strategies to enhance player retention and reduce churn rates.
  • Define key performance indicators (KPIs) and build tailored plans across diverse player segments.
  • Create structured campaign roadmaps for product launch and growth phases.
Campaign Management
  • Plan, launch, and optimize CRM campaigns through email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation initiatives, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data & Insights
  • Analyze player behavior and campaign results to inform strategic decisions.
  • Utilize insights to personalize messaging and offers across the player lifecycle.
  • Monitor and report on key metrics such as lifetime value (LTV), retention, engagement, and churn.
  • Work closely with product, marketing, analytics, and support teams to ensure CRM efforts align with business objectives.
  • Provide feedback on user experience and product features from a retention perspective.
Requirements
  • 2-3 years of hands-on experience in the casino, sportsbook, or sweepstakes industry.
  • Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
Technical Skills
  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.

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