Strategic Media Planner

1 day ago

Taguig, National Capital Region, Philippines beBeeHealthcare Full time ₱560,000 - ₱830,000

Job Overview:

We are seeking a forward-thinking Media Buyer to craft, execute and optimize media strategies across traditional and digital channels. The ideal candidate has a professional or academic health background and is armed with analytical rigor, creative agility and a deep respect for clinical standards.

Key Responsibilities:

  • Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
  • Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
  • Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
  • Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
  • Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.

Requirements:

  • Education or experience in health-related fields (e.g., public health, medical, clinical disciplines).
  • Proven media-buying experience—particularly in healthcare sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen—especially in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy and educational integrity.

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