Associate Media Planner

1 week ago

Taguig, National Capital Region, Philippines IQVIA Full time $60,000 - $80,000 per year
Essential Functions:
  • Compile and conduct research on the disease state or therapeutic area to guide audience recommendations.
  • Plan media buys across digital channels including: display, online video, connected TV, Endemic channels (endemic display, eNewsletter, Electric Health Record), Social platforms (META, TikTok, Pinterest, etc.)
  • Develop and manage inbound Request for Proposals (RFPs), creating tailored media plan recommendations that align with client objectives.
  • Design PowerPoint templates that showcase IQVIA's capabilities and detail strategic tactic recommendations.
  • Audience identification & recommendation from platform & readily available audience list sources
  • Audience list segmentation based on client and sales team direction
  • Submitting Data requests for custom and/or advanced audience models
  • Budget allocation & scenario planning for media plans across channels and audiences
  • Clear & consistent communication of completed media plan outputs
  • Comprehensive notation for audience recommendations, caveats and qualifiers for activation
Qualifications
  • Bachelor's Degree Pref
  • Three (3) years of related work experience Req
  • Expertise in developing strategic media plans tailored to client objectives and market conditions.
  • Comfortable with math, numbers, formulas – especially media math (CPM calculations)
  • Moderate experience using excel – writing formulas, checking formulas/math/references
  • Reliable and strong attention to detail
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Resourceful – ability to use process documents and recorded trainings to aid in completing assigned tasks autonomously and timely
  • Adheres to processes and workflows while flagging any snags along the way
  • Collaborative, positive attitude, willingness to learn

IQVIA

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