Media Campaign Specialist

6 days ago

Makati City, National Capital Region, Philippines beBeeCommunications Full time ₱600,000 - ₱1,100,000
Job Overview

As a Strategic Communications Professional, you will play a pivotal role in spearheading marketing campaigns across diverse touchpoints. Your expertise will be instrumental in creating and executing multi-channel strategies that drive business growth.

Key Responsibilities:
  • Craft end-to-end campaign plans from insight generation to strategy development, planning, implementation, and post-campaign evaluation.
  • Translate market data into media objectives, determining reach and frequency through a multi-channel approach.
  • Conduct in-depth analysis of quantitative and qualitative data to gain a deep understanding of the target market.
  • Evaluate various platforms and identify opportunities within each platform.
  • Use historical data to forecast channel or program performance and project campaign outcomes.
  • Pioneer creative media ideas beyond traditional usage to propel and magnify campaigns.
  • Develop comprehensive media reports and white papers to deepen knowledge of the media landscape and forecasts.
  • Understand industry and category performance KPIs and benchmarks; conduct post-campaign evaluation to identify best practices and learnings.
Requirements
  • Strategic thinking and analysis of market performance.
  • Creative problem-solving for ideation of non-traditional media executions.
  • Strong account and client management skills.
  • Clear and concise oral and written communication in English.
  • Agile with keen attention to detail; perform tasks with integrity.

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