
Media Campaign Specialist
3 days ago
As a Technical Account Manager, you will be responsible for overseeing the full lifecycle of client campaigns. This includes decoding briefs, executing PMP deals, managing tech stack components, and optimizing performance to meet key performance indicators (KPIs) and margin targets.
Your expertise in supply-side platforms (SSPs) and demand-side platforms (DSPs), along with a comprehensive understanding of the programmatic media ecosystem, will ensure successful campaign launches, scalability, and outstanding results.
Key Responsibilities:- Deal Setup & Audience Build
- Build audience segments based on client specifications.
- Automatically generate PMP deal IDs.
- Curate inventory packages aligned with target segments.
- Technical Configuration & QA
- Implement and verify ad tags, pixels, and tracking URLs.
- Conduct campaign quality assurance (QA) and secure internal sign-off.
- Platform Deployment & Troubleshooting (SSP/DSP)
- Configure, test, and troubleshoot SSP integrations and inventory feeds.
- Deploy deals into DSP seats and monitor setup errors.
- Troubleshoot issues across multiple platforms.
- Performance Monitoring & Optimization
- Monitor live campaign metrics and produce reports.
- Adjust bids, caps, and inventory to optimize performance.
- Margin Management
- Track campaign margins and propose optimizations to protect profitability.
- Client Support & Escalations
- Provide first-line technical support and escalate complex issues.
- Continuous Improvement & Knowledge Sharing
- Research and document new techniques.
- Share best practices and train peers.
- 5+ years of experience in Technical Account Management or Programmatic Trading.
- Deep expertise with DSPs and SSPs.
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and QA processes.
- Strong troubleshooting skills across the ecosystem.
- Commercial acumen for balancing performance and margin.
- Excellent communication skills for technical translation.
- Possess a passion for programmatic media.
- Focused on making small improvements for significant gains.
- Able to take ownership and maintain high standards.
- Committed to a long-term career in Technical Account Management.
- An initiative-driven problem solver.
- Results-oriented and proactive.
- Innovative and willing to try new approaches.
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