Senior Digital Media Strategist

2 days ago

Manila, National Capital Region, Philippines beBeePaid Full time $80,000 - $100,000
About The Role

We are seeking a strategic and detail-oriented Media Campaign Specialist to join our marketing team. The ideal candidate is a proactive self-starter with proven experience in media planning, campaign management, and digital ad operations.

The Media Campaign Specialist will play a critical role in managing, optimizing, and executing paid media campaigns across various platforms. If you thrive in dynamic and collaborative environments, possess a data-driven mindset, and have a passion for digital marketing, we encourage you to apply.

Responsibilities
  • Collaborate on B2C/B2B paid media strategies and budget recommendations
  • Manage the day-to-day trafficking and execution of digital ad campaigns
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies
  • Manage quality assurance (QA) for campaign launches
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance

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