
Healthcare Outreach Strategist
1 day ago
We are a fast-moving clinical research organization working on high-impact diagnostics trials. We require a systems-minded operator to own and run our site outreach campaigns, identifying the right doctors, building precision-targeted lead lists, and running outreach end-to-end.
You will also manage and coach a support team, improve our execution systems, and ensure outreach runs without direct founder involvement.
- Design and execute doctor outreach campaigns for clinical trial site activation
- Research and filter doctors using tools like Google, NPI Registry, Definitive, etc
- Use clinical judgment and U.S. standard of care research to identify the right specialists and exclude poor fits
- Build targeting frameworks using CPT, ICD-10, and claims logic
- QA all lists before launch — ensure quality, specialty match, and targeting precision
- Create SOPs and research playbooks to standardize repeatable outreach
- Write and iterate outreach emails that drive replies
- Manage outreach coordinator(s) — assign work, check quality, and coach improvement
- Run email sequences in Mixmax or similar tools
- Triage replies and hand off to the PM or Medical Director for NDA and qualification
- Track outreach performance in Airtable or CRM
- Continuously improve the system — spot issues, propose fixes, and implement improvements
To be successful in this role, you should have:
- Experience running high-context outreach campaigns in healthcare, clinical research, or healthtech
- Understanding of how doctors actually work — how specialties function, how referrals happen, how the U.S. system delivers care
- Able to reverse-engineer who's seeing the right patients, and how to filter them
- Systems-driven — able to build playbooks, workflows, and logic trees
- Capable of managing junior staff and getting the best out of them
- Excellent at written communication and able to write persuasive outreach copy
- Comfortable in Airtable, ChatGPT, Mixmax, and using Google Sheets or lightweight CRMs
- Able to spot failure patterns early and fix them before they escalate
We use a variety of tools to help us succeed, including:
- Airtable
- Mixmax
- ChatGPT
- Google Search / NPI Registry / Definitive Healthcare
- Seamless.AI / Apollo
- Google Sheets
- Notion
- Slack
- Salesforce
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