Senior Growth Marketing Specialist

7 days ago

Tanauan, Calabarzon, Philippines beBeeAnalyst Full time $85,000 - $125,000
Marketing Performance Analyst

We are a tech-enabled growth firm, igniting revenue and brand recognition for leading and emerging companies. As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world.

Job Description

As a Marketing Performance Analyst, you will be responsible for auditing current and prospective clients' marketing performance. You will review both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) to diagnose the main business issue holding each brand back from growing.

Responsibilities
  • Diagnosing: Reviewing business and marketing KPIs to determine growth constraints.
  • Research: Learning about the prospective client, their industry, vertical, similar clients, and competitors.
  • Analysis: Interpreting Marketing Mix Models to propose recommendations to optimize the marketing program based on those results.
  • Planning: Determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel.
Requirements
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and the entire digital marketing landscape.
  • Experience managing or working with large sets of campaigns data ($100k+ spend per month per client).
  • Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms.
  • Familiarity with audience insight tools such as Global Web Index (a plus).
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses (a plus).
Benefits
  • Opportunity to work with a dynamic team of consultative marketers, creatives, analysts, and technologists.
  • Chance to develop skills in data science, analytics, and market research.
  • Flexible work environment with opportunities for professional growth.
Key Performance Indicators
  • Win Rate (40%+)
  • Percent of Appraised GP to Won GP (50%+)
Most Important Things (MITs)
  • Audit speed
  • Accuracy of audit output

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds who strive to make an impact inside and outside of the workplace.

All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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