Senior Growth Strategist

2 weeks ago

Imus, Calabarzon, Philippines beBeeMarketer Full time $98,999 - $124,999
Marketing Performance Auditor

We are seeking a skilled Marketing Performance Auditor to join our team. This role involves auditing current and prospective clients' marketing performance, reviewing both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) in order to diagnose the main business issue holding each brand back from growing.

Responsibilities:
  • Diagnosing: Reviewing business and marketing KPIs to determine growth constraints.
  • Research: Learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Analysis: Interpreting Marketing Mix Models to propose recommendations to optimize the marketing program based on those results.
  • Planning: Determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel.
Requirements:
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and the entire digital marketing landscape.
  • Experience managing or working with large sets of campaigns data ($100k+ spend per month per client).
  • Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms.
  • Familiarity with audience insight tools such as Global Web Index a plus.
  • Familiarity with Asana and Slack a plus.
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus.
Key Performance Indicators:
  • Win Rate (40%+).
  • Percent of Appraised GP to Won GP (50%+).

This is a challenging role that requires a strong analytical mind and excellent communication skills. If you have a passion for data-driven decision making and enjoy working in a fast-paced environment, this could be the perfect opportunity for you.

Our company values diversity and inclusion and welcomes applications from candidates of all backgrounds.

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