Strategic Growth Marketing Specialist

6 days ago

Makati City, National Capital Region, Philippines beBeeMarket Full time $120,000 - $150,000

We're a growth marketing firm that sparks revenue and brand recognition for leading companies globally.

Our Vision

We aim to be the most valued and respected private growth marketing firm with a scalable brand, culture, and services.

Our Mission

We fuel the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who drive innovation and results.

We offer top-notch services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We utilize our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

Our dynamic team challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

The Sr. Marketing Analyst will be responsible for auditing current and prospective clients' marketing performance.

They will review both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) in order to diagnose the main business issue holding each brand back from growing.

They will recommend Modern Measurement techniques (Marketing Mix Modeling, Match Market Testing, and other statistically-driven solutions) to alleviate the business problem identified.

Responsibilities:

  • Diagnosing: reviewing business and marketing KPIs to determine growth constraints
  • Research: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Analysis: interpreting Marketing Mix Models to propose recommendations to optimize the marketing program based on those results
  • Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

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