
Strategic Growth Leader
1 day ago
We are seeking a visionary leader to spearhead our marketing efforts, driving strategic growth and customer loyalty. As Head of Marketing, you will be responsible for building and leading a high-impact marketing function that fuels business expansion.
Purpose of the RoleTo lead and scale the marketing function, fostering brand visibility, demand generation, and customer engagement to accelerate our SaaS growth journey globally.
Key Responsibilities- Growth Strategy – Develop and execute a comprehensive marketing plan aligned to growth, retention, and revenue objectives.
- Team Leadership – Mentor a small, agile team, cultivating creativity, accountability, and high performance.
- Brand Differentiation – Own messaging and thought leadership to establish a unique presence in the SaaS market.
- Demand Generation – Scale inbound and outbound acquisition through SEO, SEM, paid campaigns, social, and email marketing.
- Pipeline Alignment – Collaborate with business development to strengthen lead generation, nurturing, and conversion.
- Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success stories.
- Data-Driven Approach – Define KPIs, track ROI, and refine strategies through data analysis.
- Agility – Lead ad hoc marketing initiatives to support evolving business priorities.
Must-Haves
- 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
- A proven track record in scaling demand generation and digital growth.
- Strong leadership with experience managing small, high-impact teams.
- A strategic yet hands-on approach, comfortable executing campaigns while driving vision.
- An exceptional communicator and storyteller, able to simplify complex products into compelling narratives.
- A data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
- The ability to thrive in fast-paced, high-growth environments with agility and adaptability.
- A background in analytics, BI, or data-focused SaaS.
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