
Strategic Growth Marketing Specialist
2 days ago
We are a growth-driven organization that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies. As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm with a scalable brand, culture, and services.
As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We focus on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of our organization is our proprietary technology, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. This technology puts marketers in a strategic seat at the table, providing value in unparalleled ways.
Our dynamic team, consisting of consultative marketers, creatives, analysts, and technologists, challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Key Responsibilities:
- Diagnose business and marketing KPIs to determine growth constraints
- Conduct research on prospective clients, their industry, vertical, similar clients, and competitors
- Interpret Marketing Mix Models and propose recommendations to optimize the marketing program based on those results
- Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
Requirements:
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and the entire digital marketing landscape
- Experience managing or working with large sets of campaign data ($100k+ spend per month per client)
- Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
- Familiarity with audience insight tools such as Global Web Index (a plus)
- Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses (a plus)
Benefits:
- Opportunity to work with a diverse team and contribute to the organization's growth and success
- Professional development and opportunities for advancement
- Collaborative and dynamic work environment
- Competitive compensation and benefits package
Voluntary Self-Identification:
We are an equal opportunity employer and ask candidates to respond to the below self-identification survey for government reporting purposes. Completion of the form is entirely voluntary, and your decision will not harm you in any way.
A disability is a condition that substantially limits one or more of your 'major life activities.' If you have or have ever had such a condition, you are a person with a disability. Disabilities include but are not limited to: autoimmune disorders, blindness or low vision, cancer, cardiovascular or heart disease, celiac disease, cerebral palsy, deafness or serious difficulty hearing, diabetes, disfigurement, epilepsy or other seizure disorder, gastrointestinal disorders, intellectual or developmental disabilities, mental health conditions, missing limbs or partially missing limbs, mobility impairment, nervous system conditions, neurodivergence, partial or complete paralysis, pulmonary or respiratory conditions, short stature, traumatic brain injury.
Disability Status: YesNo
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