Digital Marketing Expert

3 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time A$18,000 - A$24,000

Job Overview:

We are seeking a world-class Digital Marketing Manager to lead and execute our marketing initiatives from end to end. This role is not for order-takers – we're after the top 1% of digital marketers who can strategize, innovate, and execute with autonomy and excellence.

The ideal candidate will have a proven track record in developing and owning digital marketing strategies across all channels. They will be responsible for conducting market, competitor, and audience research to identify trends and opportunities.

Key Responsibilities
  • Strategy & Leadership
    • Develop and own the digital marketing strategy across all channels.
    • Conduct market, competitor, and audience research to identify trends and opportunities.
    • Set KPIs, track results, and iterate rapidly to maximize ROI.
    • Present ideas and plans confidently to founders and key stakeholders.
    • Be prepared to lead and mentor additional marketing hires in future as the business scales.
  • Lead Generation & Funnel Optimization
    • Design and implement lead generation campaigns across Meta, Google Ads, LinkedIn, and other relevant platforms.
    • Create and manage high-converting landing pages, lead magnets, and email funnels.
    • Optimize conversion rates across the entire funnel.
  • Content Creation & Management
    • Lead the ideation and creation of high-quality, engaging content including blogs, social posts, emails, and video briefs.
    • Manage and repurpose content across platforms to maximize reach and impact.
    • Collaborate with internal or freelance creatives for visual and written content production as needed.
  • Campaign Execution & Management
    • Run paid ad campaigns (Meta, Google, LinkedIn) from start to finish, including creative direction, A/B testing, and ongoing optimization.
    • Schedule, publish, and manage content calendars across multiple platforms.
    • Monitor performance and continuously improve creative and targeting.
  • Analytics & Reporting
    • Monitor and report on marketing KPIs (CPL, CTR, conversion rates, ROAS, etc.).
    • Use tools like Google Analytics, Meta Ads Manager, and HubSpot to gather and interpret data.
    • Provide actionable insights and weekly/monthly performance reports.

Requirements include a minimum of 5 years experience in digital marketing, demonstrable experience managing successful campaigns across Meta Ads, Google Ads, and/or LinkedIn, and strong copywriting and creative direction skills.

Additional requirements include expertise-level experience with HubSpot for CRM, email marketing, pipeline reporting, and lead nurturing, advanced understanding of analytics platforms (GA4, Facebook Pixel, UTM tracking), excellent English communication skills, and confidence and potential to manage a small marketing team in future as part of your career growth.

As an independent contractor, you will be expected to collaborate during core AU or PHT business hours, disclose any existing ongoing roles or client work, and reflect this engagement on your LinkedIn profile clearly marked as 'Independent Contractor'.

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