Senior Brand Strategist

1 week ago


Makati City, National Capital Region, Philippines Palawan Group of Companies Full time

About the Role:

We are looking for an experienced Senior Brand Strategist to join our team. As a key member of our team, you will be responsible for developing and implementing brand strategies that drive growth and success.

The ideal candidate will have a minimum of 3 years' experience in the FMCG, Tech, Telco, or Financial Services industry and a background in brand management, trade marketing, or product development.

You will work closely with our Product Innovation team to develop go-to-market plans for features and experiences, conduct brand performance analysis, and recommend action plans to address key business objectives.

Additionally, you will champion consumer immersions and market validation for enhancement of customer journey and continuous improvement of user experience, as well as manage and track Advertising and Promotion budget to ensure it delivers against plan and performs to achieve business targets.

Requirements:

  • Minimum 3 years experience within FMCG, Tech, Telco, and Financial Services industry
  • Background in brand management or trade marketing or product development


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