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Brand Voice Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Torre Lorenzo Development Corporation Full time
About Us

Torre Lorenzo Development Corporation is seeking a highly skilled Brand Voice Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive content strategies that align with our business objectives.

You will create engaging and compelling content across various platforms, including websites, blogs, social media, and marketing materials. This role requires a strategic thinker and skilled writer who can seamlessly blend creativity with analytical insights to drive impactful content strategies.

Key Responsibilities:

  • Develop and implement a comprehensive content strategy that aligns with business objectives, brand voice, and audience needs.
  • Conduct market research and audience analysis to identify content opportunities and trends.
  • Collaborate with marketing, SEO, and design teams to ensure content strategies support broader marketing goals.
  • Content Creation & Writing:
    • Write and edit high-quality, engaging content for various platforms, including website pages, blog posts, social media updates, email campaigns, and marketing collateral.
    • Create content that aligns with the brand's voice and messaging while addressing the needs and interests of the target audience.
    • Develop persuasive copy for advertising and promotional materials to drive conversions and engagement.
  • Content Planning & Management:
    • Develop and maintain a content calendar that outlines content production and publication schedules.
    • Coordinate content creation with internal teams, freelance writers, and external agencies as needed.
    • Ensure all content is delivered on time, meets quality standards, and is optimized for SEO and user experience.
  • Brand Consistency & Guidelines:
    • Ensure all content adheres to brand guidelines, including tone, style, and messaging consistency.
    • Develop and maintain content style guides and best practices for internal and external use.
    • Train and support team members on content standards and guidelines.
  • Audience Engagement:
    • Foster a sense of community and connection with the audience through relevant and valuable content.
    • Conduct surveys and gather feedback to understand audience preferences and adjust content strategies accordingly.
    • Work closely with marketing, design, and product teams to ensure cohesive and integrated content efforts.
    • Collaborate with subject matter experts, stakeholders, and team members to gather insights and ensure accuracy.
    • Participate in brainstorming sessions and creative meetings to generate new content ideas and concepts.