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Senior Social Media Strategist

1 month ago

Makati City, National Capital Region, Philippines Neksjob Philippines Full time
Location:(Remote or Office-Based)
Reports to: Director of Digital Engagement and Platforms

Overview:
We are seeking a Senior Social Media Strategist to lead social selling, thought leadership, and personal brand development initiatives for senior leaders within our professional services (BPO) firm. This individual will play a pivotal role in engaging senior B2B audiences across various industries by crafting compelling content, leveraging social media platforms, and building strong, meaningful connections with decision-makers.
The ideal candidate will have a proven track record in content creation, social media strategy, and executive personal branding, particularly for enterprise and upper midmarket companies. This position requires a strategic thinker with exceptional writing, content curation, and audience engagement skills.

Key Responsibilities:

Social Selling and Executive Thought Leadership:
- Develop and execute a social selling strategy to help senior leaders build valuable relationships with target audiences.
- Craft thought leadership content that resonates with senior B2B decision-makers, such as CFOs, CIOs, CHROs, and customer care leaders.
- Guide senior leaders on best practices for social media engagement to help them grow and nurture their professional networks.

Personal Brand Development:
- Collaborate with senior executives to define and refine their unique personal brand narratives, aligning them with company objectives.
- Create a consistent cadence of high-quality posts, articles, videos, and multimedia content for LinkedIn and other relevant platforms.
- Ensure content reflects the executive's voice, expertise, and aligns with the company's core values.

Content Creation and Curation:
- Write, edit, and optimize both organic and paid social media content to drive engagement and position senior leaders as thought leaders.
- Curate and share industry-relevant content to ensure senior leaders remain active and credible within their areas of expertise.
- Monitor interactions and foster meaningful conversations, recommending strategies for engagement with key stakeholders.

Audience Engagement and Growth:
- Identify and engage senior B2B decision-makers, influencers, and industry leaders across social platforms, particularly LinkedIn.
- Use data insights to refine targeting, increase engagement, and grow audience reach.
- Track and analyze performance metrics to ensure alignment with engagement and business growth goals.

Platform Management and Optimization:
- Stay ahead of social media trends and platform updates, ensuring the company and its leaders utilize the latest tools and strategies.
- Utilize social media analytics tools to track campaign success and propose data-driven improvements.
- Optimize strategies for tools like LinkedIn Sales Navigator to enhance social selling efforts.

Collaboration and Training:
- Collaborate with marketing, communications, sales, and client success teams to align social media strategies with broader organizational goals.
- Provide training, resources, and guidance to senior leaders on social media best practices, trends, and tools.
- Serve as a trusted advisor to executives, offering expertise on content strategy, engagement, and audience growth.

Qualifications:
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience:
- 7+ years of experience in social media strategy, digital marketing, or content marketing, focusing on B2B audiences.
- Proven success in building corporate and executive personal brands on platforms like LinkedIn.
- Experience within professional services, technology, or BPO industries is highly preferred.
- Preference for candidates who enjoy working U.S. market hours.

Skills:
- Exceptional writing and storytelling skills with a strong ability to capture the voice and expertise of both an enterprise brand and senior leaders.
- Advanced knowledge of LinkedIn, LinkedIn Sales Navigator, and other key social media platforms.
- Proficiency in social media analytics tools to measure performance and optimize content strategy based on data.
- Creative and innovative thinking to approach social media challenges and trends effectively.
- Excellent communication skills and the ability to influence and guide senior leaders in content creation and social media strategies.
- Highly organized, with the ability to manage multiple projects and stakeholders in a fast-paced environment.