
Luxury Marketing Lead
2 days ago
We are seeking a driven and creative professional to lead the launch of a new luxury wellness retreat.
This is an exciting opportunity to take ownership of the entire marketing journey, working closely with our team to shape the strategy, create systems, and drive results that will bring this vision to life.
Main Responsibilities:- Develop and implement a comprehensive marketing strategy for the luxury wellness retreat project.
- Generate qualified leads from international markets using online marketing campaigns to drive sales of off-plan villas.
- Build and grow a strong social media presence across platforms like Instagram, Facebook, and TikTok.
- Create a monthly content calendar and transform raw video and photo content into optimized Reels, stories, and posts.
- Set up and run paid campaigns targeting potential investors and villa buyers.
- Support the launch of a new website showcasing off-plan villa sales materials and renders.
- Create a structured funnel and lead qualification system to filter for serious investors.
- 5+ years experience in real estate marketing preferably with a background in off-plan villa sales resorts or luxury properties.
- Strong background in digital marketing strategy including social media ads funnels and websites.
- Independently create and manage campaigns generating qualified leads and driving sales entrepreneurial mindset taking ownership to build the marketing foundation from scratch.
- Familiar with key marketing tools like Google Ads Meta Business Suite scheduling apps and website builders.
- Excellent English communication and copywriting skills.
- Creative eye for branding positioning and storytelling in the luxury and wellness space.
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