Marketing Director

7 hours ago

Manila, National Capital Region, Philippines CLK Supertools Full time
{"Responsibilities": "

As a key member of our team at CLK Supertools, the Marketing Manager will be responsible for developing and executing marketing campaigns that drive business growth and brand awareness.

The ideal candidate will have a proven track record of success in developing marketing plans and campaigns, and will be able to leverage internal support and drive collaboration to execute programs from start to finish.

The Marketing Manager will be responsible for analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Key responsibilities include:

  • Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
  • Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies
  • Partnering with email, performance marketing, and web teams to design, test, and evolve leadnurturing tactics
  • Helping develop creative briefs and guiding creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
  • Conceptualizing and executing on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Managing content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing sales support
  • Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimizing accordingly
  • Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets

Requirements for the role include:

  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity

Preferred qualifications include:

  • Bachelor's degree (or equivalent) in marketing, business, or related field
  • Proficiency with online marketing and social media strategy
  • Proven success in designing interactive applications and networking platforms
  • Willingness to travel
  • Established contacts in media
"}

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