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Marketing Director

1 week ago

Taguig, National Capital Region, Philippines Coins Full time
Company Overview

Coin is a pioneering cryptocurrency brand in the Philippines with over 18 million users. We offer a mobile app for buying and selling cryptocurrencies, as well as a wide range of financial services.

Job Description
  • Design and Execute Marketing Strategy: Develop and implement a marketing strategy for the Philippine region and other countries based on our business plan.
  • Plan and Execute Marketing Activities: Plan opportunities and main points of strategic decision on PH's marketing activities.
  • Create User Experience: Create a professional and smooth experience for our users and deliver high-quality production for dissemination to stakeholders.
  • Social Media Management: Build and manage all social media channels to improve Coins branding.
  • Digital Content Creation: Deliver digital content in the form of video interviews, podcasts, and webinars.
  • Offline Events: Organize offline events to work closely with partnerships teams, and represent Coins at industry events and in business development activities.
  • Event Representation: Prepare for and present at industry events such as conferences, panels, and webinars.
  • Team Leadership: Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Coins reputation.
  • Market Analysis: Perform market analysis and business data analysis to determine the best practices to ensure Coins is continually growing in the PH market.
  • Competitor Analysis: Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan.