Strategic Growth Marketing Professional

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeGrowth Full time $115,000 - $145,000

Marketing Growth Strategy Specialist

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The Senior Marketing Analyst plays a key role in driving revenue growth and brand recognition for our clients worldwide. As part of our dynamic team, you will be responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full channel suite.

A Day in the Life:


You will collaborate with cross-functional teams to develop strategies used by account teams and to help us acquire new clients. Your responsibilities will include planning, coordinating, researching, and analyzing data to determine the best budget allocation by channel, medium, environment, objective, and funnel stage.

Key Responsibilities:

  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and funnel stage
  • Coordinating: Work with specialists to ensure channel-level strategies align with the overall plan
  • Research and Analysis: Learn about prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and Projections: Pressure test forecasts with specialists to ensure projections align with client efficiency requirements and business objectives

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the broader marketing landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools
  • Familiarity with project management tools such as Asana and Slack

Performance Metrics:

  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

Most Important Things:

  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

We Value Diversity and Inclusion:

All employees' viewpoints are important to our success, and inclusion is everyone's responsibility. We do not charge any application or processing fees at any stage of the recruitment process. Our genuine job openings are posted on our careers page. If you have doubts about authenticity, please email us before taking any action.

Equal Employment Opportunity Information:

Available upon request as part of our standard recruiting process.

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